In the heart of Monaco, just steps away from the legendary Port Hercule and the iconic Formula 1 circuit, a new chapter unfolds for Maserati. BPM Exclusive, a specialist in prestigious automotive brands, has taken over the Maserati showroom in the Principality, redefining the brand’s presence with a vision that seamlessly blends artisanal refinement and cutting-edge technology.
A bespoke experience: where tradition meets innovation
More than just a showroom, Maserati Monaco is now an automotive haute couture atelier. Designed as a space where the elegance of a sartoria – a tailor’s workshop – meets the raw authenticity of an officina – a mechanical workshop – this new concept offers an immersive journey into the Maserati universe.
Customers are invited to explore the Fuoriserie personalization program, allowing them to craft their dream vehicle down to the finest detail. From premium materials and exclusive finishes to advanced digital tools, each Maserati becomes a unique masterpiece, a true expression of Italian craftsmanship and Monaco’s signature luxury.
A strategic partnership fueled by passion
For Guido Giovannelli, General Manager of BPM Exclusive, the expansion into Monaco holds a special significance: “Welcoming a new brand into BPM Exclusive’s portfolio is always a milestone, but Maserati Monaco is particularly meaningful to me. Having worked with the brand for ten years, this project is a return to my roots, filled with both passion and expertise. We are proud to represent Maserati in Monaco and excited to share this legacy with our clients.”
This sentiment is echoed by Maserati itself, which marked the occasion with the unveiling of an exceptionally rare model. “We are thrilled with our partnership with BPM in Monte-Carlo, highlighted by the presence of one of the 62 MCXtrema units produced worldwide, featuring a unique livery. This model represents the purest expression of Maserati’s racing DNA and our relentless pursuit of performance,” explains Julien Brunet, General Manager of Maserati West Europe.
More than a showroom: a destination for luxury enthusiasts
To celebrate this new chapter, BPM Exclusive hosted a press conference on February 27, unveiling its vision for Maserati Monaco. More than just a retail space, the showroom is set to become a must-visit destination for luxury and performance aficionados, seamlessly merging master craftsmanship with cutting-edge innovation.
With this launch, Maserati continues to shape its legacy in Monaco, offering a contemporary vision of grand touring where each model embodies the essence of pure emotion and absolute exclusivity.
The Maserati Showroom is at 9 Rue des Açores, 98000 Monaco. Visits are by appointment. Contact Enzo Papa on +377 6 43 91 66 60.
