From yacht shows to Grand Prix terraces, new AI-assisted platform azzapp is quietly transforming how Monaco’s elite exchange and retain their most valuable asset: relationships.
Monaco runs on introductions. From the deck of a 70-metre yacht at the Monaco Yacht Show to terrace soirées during the Grand Prix, the Principality’s true currency is not merely luxury but access. Who you meet today becomes tomorrow’s investor, collaborator or confidant. Yet amid Champagne flutes and a sea of embossed business cards, one familiar frustration persists: the card you need is never the one you kept.
Enter azzapp, a new AI-assisted contact app positioning itself as a modern diplomatic passport for the networking elite. Part digital business card, part intelligent contact archive, azzapp promises to reconstruct meaningful encounters long after the yachts have sailed and the engines have cooled.
For founder Steve Sasportas, a Monaco resident and co-founder and co-owner of Platinium Group, the move into technology was a natural extension of his background in luxury hospitality. “In luxury, it’s really all about the experience: it has to feel unique and effortless. That’s exactly the mindset behind azzapp,” he says. “My motivation for moving into tech came from observing a clear gap between how people network today and the tools they still rely on.”
From Business Card to Digital Business Cards
Unlike most digital business card tools that simply replicate a printed rectangle, azzapp elevates the format. Each profile becomes a refined visual card, balancing personal details with brand identity.
Sasportas describes it as a way to remove friction at the moment of introduction. “We remove the technical and physical barriers around sharing contact details, so people can focus on what actually matters: making real connections,” he explains. “With azzapp, they can create a unique digital business card that genuinely represents who they are and enhances both personal and corporate brand image, without adding complexity.”
In Monaco, where visuals are a shared language, this matters. Architects, yacht brokers, private aviation firms, galleries and luxury real estate families operate as much through story and aesthetic as through numbers. azzapp speaks directly to that way of thinking.
Networking Without Negotiation
azzapp removes the familiar friction of asking contacts to download yet another app. A simple QR code opens a browser-based profile, allowing recipients to save details instantly and even return their own information without creating an account.
This proves particularly effective at high velocity events. “At a mass event like the Monaco Yacht Show, everything moves fast and you meet hundreds of people in a very short time,” says Sasportas. “A digital business card solution, like azzapp, really helps in that context because it makes exchanging contact details instant and effortless.”
Crucially, the platform works offline, an understated advantage in environments known for unreliable connectivity, from private jet hangars to bustling superyacht marinas.
The AI Advantage
The app’s most compelling feature emerges after the handshake. AI-driven enrichment enhances contacts using publicly available data, while encounters are time-stamped and geolocated. “All the information is saved instantly, organised by date and location, which makes follow-ups much easier and more effective once the event is over,” Sasportas notes.
Monaco’s economy is discreet, international and personal. In that context, azzapp feels less like a productivity tool and more like a cultural fit. Because in the Principality, the right contact at the right moment is not merely useful, it is decisive.
