As Monte-Carlo Beach reopens for the season, a familiar Riviera address, designed as much for locals as those passing through, enters a new chapter.
Each spring, the reopening of Monte-Carlo Beach signals the start of the season on the Monaco coastline. From 13 April, the iconic hotel and beach club return with a renewed focus on what this address has always offered at its best: summer by the sea.
Since arriving in 2024, general manager René Blino has led what he describes as a “renaissance”—not a reinvention, but a refinement. “Today, Riviera luxury is no longer about ostentation, but authenticity, emotion and a sense of belonging,” he says. The emphasis has shifted away from the idea of a stay, towards something more continuous: a “paradise at home” for Monaco and Côte d’Azur locals.
“Guests are no longer simply staying at a hotel. They become part of a vibrant members’ community where every moment is designed to cultivate the joy of living,” Blino says. The beach club, long the centre of life here, takes on a broader role, becoming somewhere to revisit, with collaborations and pop-ups tempting people back regularly.
Much of what defines Monte-Carlo Beach remains unchanged. The Olympic seawater pool, the line of cabanas along the shore and the pine-covered headland at La Vigie continue to shape the experience. This season, the difference lies in how these spaces are used.
Elsa reopens on 14 April, continuing its Michelin-starred “marine garden” concept under chef Marcel Ravin, where seafood is paired with seasonal, plant-led elements and techniques such as seawater steaming and marine broths. Nearby, Le Deck remains the focal point of the day by the Olympic pool, while from 13 May, Maona returns with its Greek sharing menu, musicled afternoons and a format that stretches lunch into the late afternoon.
Jacquemus reappears at the beach club from 7 May, with a redesigned pop-up and a full takeover of the pontoon. Sunbeds, umbrellas and beach textiles are reworked in the brand’s striped, sun-washed palette, extending across the jetty and poolside. Later in the summer, from 12 June to 6 September, La Vigie hosts a residency by chef Simone Zanoni.
From 1 May to 30 September, the nautical base reopens with paddleboarding, kayaking and other low-impact watersports. New wellness and fitness elements have also been introduced, including two padel courts, expanded fitness spaces and a much broader programme that allows guests to move between sport, sea and social life across the day.
As Blino puts it, the focus has shifted “from a place to stay to a place to live”. That idea is particularly relevant for those based nearby. “For our local clientele, it becomes an extension of their lifestyle,” he says. See you on the beach!
