OK, so it’s not a Moonshine Gold-encased MoonSwatch…but that wouldn’t have made much sense would it?
Omega and Swatch’s much-anticipated follow-up to its wildly popular $260 MoonSwatch (which was going for up to $1,200 in the secondary market at the height of its hype last year) has landed. And while it still has a bioceramic case—a.k.a. plastic—it received a drop of Moonshine Gold as a coating on the seconds hand. The tiny touch elevated the cost to CHF 275 (approximately $295 at current exchange). But, of course, its price tag in the pre-owned space will be what everyone is watching.
While no exact production number was disclosed, according to the official press release, availability will be “not enough.” You know what that means…they will be exceedingly hard to come by. The stock is made even more elusive because the new Moonshine Gold MoonSwatch can only be purchased in four locations on Tuesday, March 7.