The House cements its bond with the Principality and Formula 1® in a landmark partnership that blends couture craftsmanship with motorsport legend.
Louis Vuitton has announced that it is becoming the Title Partner of the 2026 Monaco Grand Prix—widely regarded as the most iconic and glamorous race on the Formula 1® calendar. For Monaco, the partnership is as symbolic as it is strategic. The Principality has long been a natural home for Louis Vuitton, a House whose DNA is built around travel, performance and excellence.
From 2021 through 2025, Louis Vuitton has celebrated Monaco Grand Prix victories with bespoke Trophy Trunks presented to champions including Max Verstappen, Sergio Pérez, Charles Leclerc and Lando Norris—each trunk handcrafted to protect the sport’s most coveted prize.
Today’s announcement marks a new milestone in Louis Vuitton’s multi-year collaboration with Formula 1®, elevating the House from partner to Title Partner of the Grand Prix de Monaco. United by shared values of precision, performance and the pursuit of excellence, Louis Vuitton, Formula 1® and the Automobile Club de Monaco are opening a new chapter in a relationship that fuses heritage with modern spectacle.
To commemorate the partnership, Louis Vuitton will unveil a unique Monaco Grand Prix Trophy Trunk, crafted in its historic Asnières workshops. Clad in the House’s iconic Monogram canvas, the trunk will be reinterpreted in a striking red hue that echoes both the national colour of Monaco and the red-and-white flag of the Principality, with the signature “V” for Victory prominently featured—a potent blend of symbolism, savoir-faire and sporting triumph.
The House’s presence will also be amplified throughout race weekend, with creative trackside signage inspired by the speed of Formula 1® and Louis Vuitton’s timeless elegance, extending the Maison’s aesthetic language across the legendary street circuit of Monte-Carlo.
From its earliest travel trunks at the end of the 19th century to its modern Trophy Trunks for the world’s greatest sporting competitions, Louis Vuitton has consistently transformed moments of victory into lasting icons. With the 2026 Monaco Grand Prix now carrying the Louis Vuitton name, that spirit of “Victory travels in Louis Vuitton” is set to be etched even more deeply into the fabric of the Principality.
