EBACE is Europe’s premier aviation event. And from this year, the show is adding a touch of luxury to the proceedings.
Every year, the private aviation world descends on Geneva for a highly anticipated showcase of the industry’s finest offerings. However, this year, EBACE is set to take on a fresh new look with an exciting format and purpose. Ahead of the show, taking place from May 20th-22nd, Robert Baltus, chief operating officer of the European Business Aviation Association (EBAA), shared a glimpse into the reimagined event. “We saw a need to change the concept to really make sure we could sustain the leading position we have as a show,” he says. “Usually, you have a trade show or you have an experience; we want both with a trade show that’s also an experience.”
While EBACE has traditionally drawn in visitors with its impressive static displays, Baltus points out that more and more OEMs are now bringing aircraft directly to potential owners. As a result, the event must evolve to offer something even more extraordinary.
Looking ahead, much like the Monaco Yacht Show and other high-end showcases such as Watches and Wonders, EBACE will split its focus from 2026 onwards into dedicated days for consumers and business. “Owner” days will feature a curated selection of luxury lifestyle experiences, from gourmet dining and entertainment to jet tours and more.
From next year, the popular static aircraft displays will return, but with a twist: they will be enhanced to truly capture the lifestyle enjoyed by private jet owners. The show will also offer more events beyond regular hours, with the goal of bringing the glamour of the world of private aviation to EBACE. Attendees at the 2025 gala can expect a taste of this when the conference centre floor is transformed into an opening celebration at the close of the first evening on May 20th.
“This is something we’ve never done,” says Baltus. “It’s going to be a completely different show, from a different number of angles.” He also hints that a change of venue could be on the horizon. “What we’re also looking at is location. Do we need to be in Geneva? How can we make the event more attractive for owners and flyers? Going forward, we want to make sure that the show is not only the place for networking within the industry, but also strengthen the offering to the final users.”
