The iconic beach club and French fashion house have joined forces to usher in a new season of elegance on Monaco’s iconic shoreline.
Monte-Carlo Beach, one of the Riviera’s most iconic seaside destinations, enters the new season with a quiet yet notable transformation. In a fresh partnership, Monte-Carlo Société des Bains de Mer has joined forces with French fashion house Monte-Carlo Beach to bring a refreshed aesthetic to its legendary waterfront setting, just in time for the summer.
Centred around the resort’s pier and Pool Café, the collaboration introduces Jacquemus’ distinctive design language—clean lines, soft neutrals, and its signature banana yellow—into the fabric of Monte-Carlo Beach. From sunbeds and parasols to beach towels and café cushions, the space has taken on a new visual identity, at once playful and refined. The look draws inspiration from Jacquemus’ “La Croisière” collection, presented in Paris earlier this year, and fits naturally with the Riviera’s easy elegance.
The partnership also sees the opening of two Jacquemus boutiques within the Beach Club, exclusive to the Principality. Designed to feel like a home away from home, the shops feature works by artists such as Matisse and Renoir, along with furnishings and books that evoke the atmosphere of Provence—an enduring influence on the designer.
This latest development forms part of a wider evolution at Monte-Carlo Beach. Recent additions include the newly Michelin-starred Elsa restaurant, revamped pool and deck areas, and the introduction of padel courts—all subtle but meaningful updates that enhance the resort’s offering while remaining true to its relaxed, Riviera spirit.
The Jacquemus collaboration extends that ethos, offering guests a seasonal experience that feels current yet grounded in tradition. It’s a carefully considered refresh rather than a radical overhaul—one that aligns with the resort’s continued focus on quality, design, and understated luxury.
Visitors can enjoy the Jacquemus experience at Monte-Carlo Beach through to 7 October 2025.
