The house is also adding its name to one of the world’s most prestigious sporting events.
It’s pedal to the metal for Louis Vuitton’s relationship with the Principality of Monaco, with the French maison now title partner of the 2026 Formula 1 Louis Vuitton Grand Prix de Monaco, marking a significant expansion of the luxury house’s involvement with both Formula 1 and one of motorsport’s most prestigious events.
The French maison, which has been associated with the Monaco Grand Prix since 2021, will once again present its bespoke Trophy Trunk to the race winner, continuing a tradition that has seen the brand celebrate victories by Max Verstappen, Sergio Pérez, Charles Leclerc and Lando Norris over the past five years.
Held from 5th to 7th June, this year’s race will see Louis Vuitton’s presence extend beyond the podium. The brand will feature trackside signage throughout the circuit, with a specially reimagined version of its signature designed to evoke the speed and dynamism of Formula 1.
To coincide with the event, Louis Vuitton is unveiling the first-ever Monaco edition of its celebrated City Guide series. Dedicated entirely to the Principality, the guide highlights around 200 destinations and explores Monaco’s unique blend of tradition and innovation through photography by Célia Bernasconi, alongside contributions from Pascal Aimar and Marie Deteneuille.
The house is also launching a limited-edition Monaco Grand Prix-inspired collection spanning ready-to-wear, accessories, footwear and leather goods. The collection will be showcased in window displays at Louis Vuitton’s Monaco boutique, as part of tableaux also featuring hand-crafted miniature race scenes, painted grandstands and vintage-inspired motorsport imagery.
At the centre of the celebrations is the latest Monaco Grand Prix Trophy Trunk. Crafted in Louis Vuitton’s iconic Monogram canvas, the trunk has been reinterpreted in a distinctive red hue inspired by Monaco’s national colours and adorned with the House’s signature “V” motif, representing both victory and Vuitton.
The announcement further strengthens Louis Vuitton’s growing presence in international sport: the French house has partnered with competitions including the FIFA World Cup, the Rugby World Cup, the NBA, the Australian Open, Roland Garros and the Paris 2024 Olympic and Paralympic Games.
