Our wine expert shares the story behind the world’s finest wine travel companion.
For true wine lovers, a bottle of La Tâche can be just as essential in the packing list as a toothbrush — or, dare I say it, even underwear. The perennial dilemma of how to transport prized bottles safely from A to B is all too familiar. Enter VinGardeValise (VGV): the preferred travel companion for oenophiles since 2014, seamlessly blending practicality, eco-conscious design, and style to ease the frustrations of modern travel.
From Frustration to Global Phenomenon
Although now closely associated with the Forster family, VinGardeValise was originally invented by Barry Wax’s persistence to solve the age-old problem of shattered bottles and dashed dreams.
Today, the business thrives under the leadership of Bill Forster’s daughter, Brooke Kochman, whose impressive background — including experience in the luxury industry, fashion, and even the memorable moment of ringing the Nasdaq bell — brings both polish and unwavering determination to the company.
Kochman’s approach — persistent, collaborative, and open to new partnerships — has helped turn the company into a small but dynamic operation. She works alongside owner Bill Forster, CFO Harry Steck, and Ron Scharman, who serves as Senior Account Executive & eCommerce Manager. Despite its modest size, this team has established VGV as the benchmark for wine luggage.
Tried and Tested: Features That Deliver
Does VinGardeValise live up to its promises? As someone who owns three VGV cases — each road-tested through airports, car boots, and countless Eurostar journeys — I can personally attest to their durability. No matter the bumps from planes, trains, or automobiles, my bottles have always arrived safe and sound.
Features that stand out:
- Removable Inserts: Specialised foam cradles bottles more tenderly than most airlines handle their passengers, accommodating everything from Bordeaux and Champagne to larger, unusual formats.
- Flexible Configurations: Carry bottles, glassware, or even the occasional craft beer — adaptability is built in.
- Eco-Conscious Materials: The outer shells are made from 100% recycled materials, and inserts are recyclable too — keeping your conscience as clear as your glass.
- Lifetime Warranty: Perfect for dedicated travelers intending to drink — and travel — well into the future.
- Customisation: Bespoke plates and personal branding options ensure there is never any doubt about ownership.
- Cost-Effective: Save on shipping fees or the agony of missed deliveries. With VGV, your treasured bottles arrive with you — and your carbon footprint remains lighter than with couriered alternatives.
Endorsements: From Industry Experts to Real Enthusiasts
With over 100 partners and collaborations with more than 500 wineries, as well as leading retailers such as Total Wine and Williams Sonoma, VGV’s professional reputation is formidable. But the ultimate vote of confidence comes from my own WhatsApp fine wine groups, particularly the formidable Mad Quaffers, whose members are as exacting as they are candid. When a group like that collectively crowns a favourite, you know you’re in safe hands.
The 2025 Golden Vines® Miami, and Royal Prestige
As the founder of The Golden Vines®, I spent years trying to bring VGV into our event’s inner circle. This wish is finally fulfilled at the 2025 edition in Miami: every ticket holder will receive a bespoke Golden Vines® 12-bottle case, complete with a bespoke name plate.
To top it off, Grant Macdonald — goldsmith to the King and co-creator of our iconic Golden Vines® Trophy — has crafted an exclusive Golden Vines® luggage label. Attach one to your VGV and then watch as both baggage handlers and fellow travelers regard your case with uncharacteristic reverence.
A Range for Every Taste
From the compact Petite — for the cautious traveler or the admirably abstemious — to the stately Grande and the striking VinAluminum, there’s a VGV for everyone. The lineup now includes:
- Wine and spirits suitcases in various sizes
- Versatile wine and glass carriers
- Personal backpacks
- Customisation accessories
Small Team, Global Reach
Despite its nimble size, VGV maintains an extensive global presence, enabling me to purchase my luggage direct to my door in London. The brand’s distribution network spans airport shops, duty-free outlets, tasting rooms, and luxury retailers. Excitingly, VGV will also be launching on Costco.com and Nordstrom.com this year, expanding accessibility for wine lovers everywhere.
In Conclusion: The Only Way to Travel with Wine
VinGardeValise is far more than just checked luggage. For those who greet their wine cases at baggage claim with more anticipation than their suitcase, it can mean the difference between a perfect holiday and a travel disaster. Why risk bubble wrap and crossed fingers? With VinGardeValise, you’re not just carrying bottles — you’re carrying peace of mind, and perhaps a little envy from your fellow travellers.
Lewis Chester DipWSET is a London-based wine & rare spirit collector and writer, member of the Académie du Champagne and Chevaliers du Tastevin, co-founder of Liquid Icons and, along with Sasha Lushnikov, the founder of the Golden Vines® Awards. He is also Honorary President and Head of Fundraising at the Gérard Basset Foundation, which funds diversity & inclusivity education programmes globally in the wine, spirits & hospitality sectors. The Golden Vines® 2025 will take place in Miami, USA between 7-9 November 2025, recognising the world’s best fine wine estates as voted by hundreds of fine wine professionals. Please register your interest for tickets on the website: liquidicons.com/work/golden-vines-awards.
