Vintage Cellar guides, sources and supplies fine wines for the most discerning collectors in the world. Discover how this dynamic business can elevate life on and off shore.
In a few short years since its launch in 2019, Vintage Cellar has quietly emerged as the oenophile’s confidant: a discreet team of expert advisers who curate, care for and choreograph clients’ fine-wine collection. Founded in Geneva and devoted to high-net-worth collectors who value both provenance and pleasure, the company blends old-world connoisseurship with tech-enabled efficiency. Its promise is simple: a cellar that lives with you— onshore, offshore and online.
Unlike transactional retailers, Vintage Cellar operates as a private advisory. “Vintage Cellar is a fine-wine company,” says Selim Bocti, founder and CEO. “The main objective is to be at the service of high-net-worth individuals—wherever they are in the world—in matters related to fine-wine collection, fine-wine drinking, finewine investment and fine-wine pleasure.”
The journey begins with a conversation. A dedicated sommelier or wine adviser maps your taste, time horizon and ambitions—whether you are building your first cellar or refining a legacy collection—then sources accordingly, often beyond the open market. The service is bespoke but never exclusionary; currently there are no intimidating minimums or annual fees—a deliberate choice to welcome the next generation of collectors who want to “drink better” rather than simply more.
Provenance is a near-sacred word at Vintage Cellar. Bottles are acquired ex-château whenever possible and held in specialised, fully insured, storage facilities in Bordeaux and Burgundy. Prefer to keep wine at home? The team will manage domestic cellars as meticulously as their own.
Beyond storage, Vintage Cellar also handles transportation—logistics that are especially appreciated by the Riviera’s world travellers as well as the yachting elite. A summer itinerary— Port Hercules to the Ionian isles—can be mirrored by a delivery plan, with the right rosé poised in Porto Cervo and a run of grand cru waiting in Kefalonia.
Of course, lead times exist—think a week across the Mediterranean—but the real luxury is forethought: a calendar of ports, menus and magnums orchestrated with captains and chefs, plus crew training and pairing guidance for service that matches the setting. It is, in essence, a cellar that cruises with you.
Beyond the Bottles
Owners gain access to a sleek app that offers instant access to holdings, valuations and offers, plus a direct line to your adviser—useful on a helicopter transfer when you are confirming that the Corton-Charlemagne will meet you in Courchevel. “The currency of our business is trust,” says Bocti.
Vintage Cellar also makes efforts to turn collecting into culture with a calendar of winemaker dinners, private tastings and insider travel—Bordeaux en primeur one week, a Saint-Tropez table the next—to create stories and memories behind the bottles and labels.
New for 2025, Vintage Cellar introduced Cellar Plans—ready-made, adviser-tuned blueprints to help clients start or top up collections. The range spans compact sets to deeper builds, including a 54-bottle plan at €15,150. Each plan is adaptable and can be tailored to the collector’s tastes, with options that run from New World and Old World collections to sustainable selections and “The Unicorns”—a set of 11 rare and unusual bottles for €16,310. “We love clients who have very little knowledge, because they build the knowledge with us,” says Bocti.
Ultimately, Vintage Cellar’s promise is simple: less stress, more joy. These experts offer storage, curation, logistics and learning so wine can return to what it is supposed to be. As Bocti puts it, “Wine is not really a necessity, but it’s a journey that brings happiness, passion, a smile—and we remind you of that”.
Festive Tipples
Selim Bocti, founder & CEO of Vintage Cellar, reveals his top wines for the season.
For your Christmas Dinner
Krug Grande Cuvée 173ème Édition
The latest release of this iconic Champagne is toasty and complex, with tru e and citrus aromas. On the palate it’s rich, intense and poised—beautifully balanced and ready to drink.
Serve with: Beluga Caviar, Smoked Salmon, Foie Gras
Chateau Cheval Blanc, St-Emilion Grand Cru, 2015
Medium to full-bodied, the 2015 Cheval Blanc fills the palate with energy and expression, its velvety tannins carrying incredible length. At once gracefully seductive and intellectually captivating, this is a legendary vintage for the estate.
Serve with: Canard au sang, Beef Wellington, Christmas Turkey
Château D’Yquem, 1er Cru Classé Superieur, Sauternes, 2009
There are Sauternes, and there is Yquem. Majestic, complex and richly elegant, with notes of white truffle, saffron and candied orange. Excellent now; extraordinary with further cellaring.
Serve with: Pear & Roquefort tart, chocolate– mandarin sorbet, or simply on its own
For your Chalet in the Alps
Alvina Pernot Puligny-Montrachet 1er Clos des Folatières, 2022
An enchanting Puligny—firm yet delicate—with aromas of white flowers, citrus and minerality. Impeccably balanced and poised.
Serve with: Fera from Lac Léman, crayfish bisque, black truffle soup
Latricieres-Chambertin Grand Cru Trapet Pere & Fils, 2016
An alluring nose leads to a medium-bodied palate of sappy red and black fruits laced with fig, cinnamon and baking spices. An outstanding Latricières from Jean- Louis Trapet and a great success for the vintage.
Serve with: Black truffle risotto, roasted quail, Poularde demi-deuil
Chateau Angelus, St-Emilion Grand Cru, 2012
Bottled in a spectacular gold-embossed livery celebrating Angélus’s elevation to Premier Grand Cru Classé A, this perfumed wine bursts from the glass. Ripe black-plum and berry fruits envelop the fine tannins. Wonderful now and for many years to come.
Serve with: Rack of Pauillac lamb, Côte de Boeuf, Lièvre à la Royale
Louis XIII Cognac Grande Champagne
To close the evening, the exceptional Louis XIII. More than a spirit, it’s a sensory journey: century-aged eaux-de-vie meticulously blended in an iconic decanter. Best savoured in its original glass, drop by drop—candied roses, honey, gentle spices, leather and an enduring finish.
For your St Barth’s NYE Party
Le Petit Cheval Blanc White, 2023
A brilliant white from Cheval Blanc, bursting with aromas of truffle, pear, fine oak and coastal freshness. One sip confirms its class.
Serve with: Crudo of vanilla-infused lobster, Hamachi tartar with white truffle, Beluga caviar
Solaia 2021, Antinori
A monument to precision and finesse. Medium- to full-bodied, with racy, ultra-silky tannins that glide on for minutes. Superb now and for years ahead; serve slightly cool for extra lift.
Serve with: Tagliata with white-truffle sauce, seared tuna tataki, black cod
Dom Pérignon Brut Takashi Murakami edition, 2015
No New Year’s Eve is complete without Dom Pérignon. The 2015 brims with energy, fine mousse and nascent complexity. The Murakami label is striking—art meeting artistry—and a must for collectors and hedonists alike.
